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Newsletter n. 1/11 - Turin, 2011 March 15th
2011 RALLIES SEASON... IT'S RECORD TIME!
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Hello!
Lethargy is almost over... Even though winter is not over yet, spring is coming and the RIM Staff is working to prepare a new and fantastic Rallies Season with the precious support of Mazda Motor Italia (MMI) and its Sales Network.
Waiting to define the final 2011 Italian Rallies calendar, here comes some interesting news to inaugurate our first newsletter.
We hope, dear European MX-5 Owners, to have some of you participating to some of our events this year: so stay tuned and check your mail box and in the meantime start polishing your loved Miata, do some test ride to warm up the engine of your jewel, change clothes for the "over top" fashion, turn on your passion to drive!
Happy reading and see you soon.
A blink!
The RIM Staff
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GENEVA MOTOR SHOW 2011: 2011 MX-5 RECORD SERIES
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At the opening of the 81st Geneva Motor Show in which Mazda has exposed the concept crossover Minagi, the RIM Staff was at the forefront! During the first day, dedicated to journalists, at the Mazda stand a special edition of the MX-5 has been "revealed" and - only for the Italian market - it will be declined into the 2011 Record Series: look immediately at the photo reportage! Besides, clicking here, you can access all the information of the full carline. |
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2011 MX-5 ICE RACE: THE ITALIAN TWO-SEATER DRESSED BY "ANDREA MORETTI"
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In the first of European Mazda's sporting events of 2011, we couldn’t allow that our MX-5 Ice Race, wasn’t dressed "Italian". Our Team, a proud representative of the "made in Italy" style, had absolutely to show the typical "signature" recognized throughout the world for quality and tradition. But the story has started off with our appeal on October 2010 to all RIM members. We’ve asked them to use creativity and fantasy to help us find the livery of the Mazda MX-5 assigned to the five journalists team that have participated to the international media event that took place in Sweden, from February 21st to February 24th. The goal was to soar our MX-5 among the other 20, all modified to be driven on ice, adjusted with special tires for more grip and to compete at top performance on a track length of about 5 km.
At the end, the layout of our "open race" has been designed by Andrea Moretti, a RIM member since 2005, who has really deserved to be part of Mazda’s Team, supporting it during the competition! A truly unique experience which he has documented for us: by clicking here, you will have access to the photo reportage signed, as the livery of the Italian MX-5, by Andrea Moretti!
We totally received 19 projects, created by the genius of 11 friends and MX-5 owners, who have answered to our call and have worked hard but obviously with pleasure and fun. Thanks to all of them from Mazda Motor Italia, its Sales Network and from the whole RIM Staff. We all think that they have been so wonderful! For further information, click here>>> |
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900.000 MAZDA MX-5 TO CONFIRM THE GUINNESS WORLD RECORD
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MX-5 global production on February 4th, 2011 reached 900.000 units. On May, 2000 the MX-5 had obtained 531.890 units, entering the Guinness World Records as the "two-seater sport car best-selling". Afterwards, the Guinness record has been updated when the production has arrived respectively to 700.000 and 800.000 units. Mazda is currently competing to enter the World Guinness Records for the title of 900.000 MX-5 produced. The success of the MX-5 is really timeless, also due to the great support of its fans over the world! The goal is to reach one million units to celebrate the MX-5 and its "fun-to-drive" character as Mazda’s brand symbol! |
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FROM JANUARY 2011 MAZDA MOTOR ITALIA AS MAIN SPONSOR OF FIORENTINA
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Many Italian football fans already know that from January 7th, 2011 Mazda Motor Italia and Fiorentina (one of the soccer fields star since 1926, named the Purple Team) have become partners! The famous seagull logo will appear on players’ jerseys during the biennium 2010-2012 of the important Italian league. The partnership between the two companies, ACF Fiorentina and Mazda Motor Italia, points out young values of the Japanese Automotive firm such as stylish, insightful and spirited and, of course, sportive. A new adventure that will surely offer many surprises to the Mazda MX-5 owners and above all to RIM members. Read the full news by clicking here!
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WE NEED YOUR PRECIOUS SUPPORT ON FACEBOOK AND YOUTUBE!
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Would you like to find out how the time does not pass for Miata Owners? We have something for you! Connect to our profiles on Facebook and YouTube. You will receive weekly updates that the Italian Registry Mazda MX-5 post on Facebook and if you go on YouTube you will not get bored: there are over 80 videos available with all the reportages of events or of the shares of RIM.
Write, comment, send us photos or questions... Help us to paint the web also with your passion!
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